The on ground objective of satellite channel Colors of Viacom 18 was to increase awareness and drive sampling with maximum viewers from target group. RW Promotions helped achieve objectives using shows like Mahakali, Big Boss 11, IMMJ and Tu Aashiqui. Branded LED stage van along with an emcee, promoters, gifts and more travelled to colleges, markets, RWA’s societies in Maharashtra and Punjab. For pre-publicity, buzz was created where announcements about the activity was made and leaflets were distributed. During the activity promos of the shows were played on the LED screen. The emcee then interacted and engaged the audience with games and promoters asked the crowd to enroll in a lucky draw. Winner for the same was announced during the mega event held during the evening hours gaining mass attention from females in the area.
Through our efforts Colors successfully gained more than 63,000+ footfall and 2,50,000+ eyeballs of their target group.