A myth is attached to hair colors as the presence of ammonia leads to damage i.e. dryness and hair fall. Godrej came up with ammonia free hair color enriched with Aloe Vera and milk conditioning available in five different colors called Godrej Rich Crème.
Door to door sampling and sales was carried out in Delhi, Mumbai and Kanpur. The objective was to increase awareness and sales for multi-application packs. With the efforts of our trained team, we were able to sample 27000 households leading to good sales and increase product awareness.