Sony Yay is a kids’ entertainment television channel under Sony Pictures Networks India. Sony wanted to reach out to the target group and inform them about 75 days of brand new episodes.
We came up with the theme of Party 75 – a canter activation filled with games, props, gifts and more. Branded vans with imagery of Sony Yay cartoons traveled all over India entertaining kids. Our emcees hosted engaging games and activities based on the show themes, narrated exciting stories from the TV shows, screened promos, episodes and movies; and gave exciting gifts.
By interacting with the children in the school and during the Diwali vacation Sony Yay was truly ingrained in the minds of the immediate target group.