Mahabharat is an Indian Hindi-language mythological television drama series on Star Plus based on the Sanskrit Epic Mahabharata.
Star Plus decided to promote the show in Uttar Pradesh, Madhya Pradesh, Maharashtra and Gujarat markets. Our team came up with the idea of creating a “Museum on Wheels” which travelled in the targeted areas. Weapons, clothes, jewelry and more used in the shoot of the show was displayed in a branded van. This van also had an LED screen where promos of the show was played.
The “Museum on Wheels” helped increase awareness, promote the show, increase recall and create a bond with the viewers.