Executing “growth” is the primary agenda for marketers in emerging economies like India. The search for growth is driven by manufacturers and marketers racing to place their brand on shelves across geographies.

The growing importance of rural India as its contribution to growth stays robust and resilient. These paradigm shifts will mean that rural marketing practices will become an integral part of mainstream promotion and critical for India’s marketing community.

Continue reading “7 Reasons why brands should invest in Rural Market?” →