Haats are periodic markets that are organized regularly across the length and breadth of rural India. Haats take place on a weekly or fortnightly basis and is a key component of any rural marketing campaign. A large portion of the shopping in villages is done during a haat. Everything is sold at haats including groceries, FMCG products and even electrical appliances. With over 50,000 haats taking place in India throughout the year, they are the ideal medium for brands to introduce themselves, interact with customers and conduct sales.