Society activation helps you get to your target consumer in an environment they are comfortable in. It is ideal for engaging the whole family or any particular demographic within the family. It has been a fixed part of the marketer’s bag of tricks but with time has grown more important because of the increase in the sizes of co-op housing societies. They are ideal because they allow for direct interaction between the consumer and a brand. The fun and friendly atmosphere in which society activations are conducted make them a memorable event in these societies.